Free Mobile Grocery Store Tour Provided More Than 20,000 Meals to Local Families
Verizon, Total by Verizon, and Goodr, a hunger and food waste solutions company, joined forces to bring Goodr’s free Mobile Grocery Store to Las Vegas leading up to the Big Game.
Goodr’s Mobile Grocery Store made three stops and served 500 families across the city before Sunday’s game. The free shopping experiences allowed pre-registered families to shop for a week’s worth of groceries on the truck – including meat, seafood, eggs, dairy, bread, fresh produce, shelf-stable items, and more.
The truck visited multiple locations around the Las Vegas area during Big Game week:
Wednesday, February 7 – 2:00 – 5:00 p.m.
Las Vegas Indian Center
2300 W Bonanza Rd, Las Vegas, NV 89106
Thursday, February 8 – 2:00 – 5:00 p.m.
Cashman Park
3100 S Warnock Rd., Las Vegas
Saturday, February 10 – 10:00 a.m. to 1:00 p.m.
Chicanos Por La Causa
555 N Maryland Pkwy, Las Vegas, NV 89101
The Mobile Grocery Store stops on Wednesday and Thursday benefited the city’s Indigenous and senior populations, respectively, while Saturday’s mobile stop served families. Saturday’s event also featured a DJ and funnel cakes from Braud’s Funnel Cake Café – an official vendor at this year’s Big Game.
The events came as Las Vegas hosts its first Big Game, drawing more than 300K visitors and generating more than $500M in revenue. While visitors flew in from all over to attend the game, many Las Vegas residents struggle to make ends meet. The poverty level is 14.9%, which is 2.3% above the national average (12.6%). According to Three Square, Clark County, which includes the greater Las Vegas Valley, has an average food insecurity rate of almost 15%. The Historic Westside zip code has the highest rate in the valley, with more than one in four residents experiencing food insecurity. The pop-up grocery store brought much-needed relief to Vegas families.
The Mobile Grocery Store tour is just one way Verizon and Total by Verizon are connected with and giving back to the Las Vegas community. Verizon has reached over 250,000 small businesses across the Las Vegas area through its Small Business Digital Ready platform. Community businesses like Braud’s Funnel Cake Cafe have used the free platform to access over 40 online courses, mentorship opportunities with industry experts, peer networking events, 1:1 expert coaching and more through its Skill Forward program. Total by Verizon, a new and fast-growing prepaid carrier from Verizon, is excited to join forces with Verizon and Goodr to give back to its value-conscious consumers in the region.
Goodr, a certified B-Corp that leverages technology and logistics to reduce food waste and fight hunger, was founded on the principle that food insecurity is not an issue of scarcity; it’s a matter of logistics. Goodr offers a variety of Hunger and Food Waste Solutions to partners like Verizon that want to feed more and waste less in their local communities. Goodr’s solutions include Surplus Food Recovery, Pop-Up Grocery Markets, and more. The Goodr Mobile Grocery Store, one of the company’s Hunger Solutions, brings a no-cost grocery shopping experience directly to families in need. The Goodr Mobile Grocery Store is a 26-foot truck stocked with fresh produce, milk, eggs, and shelf-stable items that families can select – all for free. The truck is fully built with refrigerators and freezers to create a safe and convenient shopping environment. It is also wheelchair accessible and includes a resource room to conduct private social service consultations as needed.
“Our teams across Verizon and Total by Verizon are always looking for ways to infuse our products and services with doing good and creating impact in the communities where we live and work,” said Matt Carr, Mountain Market President of Verizon, which includes Las Vegas. “This is an opportunity for us to show up for residents in Las Vegas and we plan to continue partnering with the community long after the Big Game is over.”
“Goodr is honored to support Verizon and Total by Verizon’s commitment to impact in Las Vegas with our first Mobile Grocery Store tour,” CEO and Founder Jasmine Crowe-Houston says. “All of us are excited to bring this free resource and food access to the Las Vegas community at such an exciting time for their city.”
About Verizon
Verizon Communications Inc. (NYSE, Nasdaq: VZ) was formed on June 30, 2000 and is one of the world’s leading providers of technology and communications services. Headquartered in New York City and with a presence around the world, Verizon generated revenues of $134.0 billion in 2023. The company offers data, video and voice services and solutions on its award-winning networks and platforms, delivering on customers’ demand for mobility, reliable network connectivity, security and control.
About Total by Verizon
Total by Verizon provides quality no-contract wireless solutions to value-conscious consumers and is part of the Verizon Value portfolio of prepaid brands, which includes Straight Talk, Visible, Tracfone, Simple Mobile, SafeLink, Walmart Family Mobile, and Verizon Prepaid. Verizon Communications Inc. (NYSE, Nasdaq: VZ) is one of the world’s leading providers of technology, communications, information and entertainment products and services.
About Citizen Verizon
Citizen Verizon is the company’s responsible business plan for economic, environmental and social advancement. Citizen Verizon empowers Verizon to deliver on its mission to move the world forward through action by expanding digital access and resources, protecting the climate, and ensuring people have the skills needed for jobs of the future. Through Citizen Verizon, and the key pillars of Digital Inclusion, Climate Protection and Human Prosperity, the company’s responsible business goals include providing 10 million youths with digital skills training by 2030, supporting 1 million small businesses with resources to help them thrive in the digital economy by 2030, achieving net zero emissions in its operations by 2035, and preparing 500,000 individuals for jobs of the future by 2030. Learn more at CitizenVerizon.com.
About Goodr
Founded in 2017, Goodr is a sustainable food waste management and hunger relief company that leverages technology and logistics to fight food waste and hunger. Goodr, a certified B-Corp, is built on the principle that food insecurity is not an issue of scarcity – it’s a matter of logistics. Goodr offers a variety of Hunger Relief and Food Waste Solutions, which include Surplus Food Recovery, Pop-Up Grocery Markets, and Goodr Grocery Stores. Headquartered in Atlanta, Goodr operates nationwide with clients in industries ranging from food service and hospitality to sports teams, universities, celebrities, government, and more. As of 2024, Goodr has served nearly 32 million meals to those in need and redirected more than 28 million pounds of food and organic material away from landfills. For more information on Goodr, visit www.goodr.co or follow the company on Facebook, Instagram or LinkedIn, @goodrco.
