As part of NBA All-Star 2021 and the NBA’s collective support for communities of color, the NBA, in partnership with the Atlanta Hawks, City of Atlanta, Kaiser Permanente, and Goodr created 16 full-service grocery pop-ups in communities across metro Atlanta on Saturday, March 6, 2021.
The Challenge
In the span of two weeks, Goodr and the NBA came together to plan and successfully execute 16 Pop-Up Grocery Markets across 16 locations in one day.
The Solution
Recipients received fresh produce, shelf-stable items, meats and seafood, milk and non-dairy alternatives, bread, and other beverages. Throughout the combined effort, 3,400 families across 16 locations received free groceries.
The Results
140,000
Meals Served
3,400
Households fed
125,000 lbs
Of food served
We first partnered with Goodr in March 2021 to execute 16 Pop-Up Grocery Markets in one day for the 2021 NBA All-Star Weekend. During that weekend, we served over 3000 families providing over 1million meals.
Annie Horn
Social Responsibility Program Manager, NBA
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